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Welcome to the very first JAH Web Development quarterly newsletter! I hope you find it useful and interesting. If you have any questions relating to the content of this edition, please get in touch.
Thanks for reading!
New Additions to Portfolio
Mind Your Own Business
is an exciting new website designed to guide local entrepreneurs through the daunting process of starting up a new business. If you are an existing business owner in Swindon, be sure to register and add your business profile to the site. The site was designed by Hot Pepper Design and developed by JAH Web Development.
Secondly, I would like to tell you about a new brochure website for Le Petit Bourg - a luxury gite and swimming pool in the Loire Valley (near the Le Mans race track). The website was designed & developed by JAH Web Development and features an embedded weather forecast and availability calendar.
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New Service - Computer Based Training
JAH Web Development has recently completed an exciting new Computer Based Training (CBT) project and the results were even better than I could have hoped for!
Working alongside Mark-One-Media, we developed a training module consisting of an impressive 3D opening sequence, followed by animated slides with an audio voiceover and finally a selection of video interviews. An interactive test or quiz could have easily been added however it wasn't appropriate in this particular scenario.
Although this project was deployed via CD-ROM, developing a similar web-based version of the training module would be relatively straightforward.
If you think this exciting new service maybe of interest to you, please get in touch.
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Review Your Analytics
It's important to review your website's visitor statistics on a regular basis, especially if you've recently changed your marketing strategy. Depending on the type of marketing you have carried out, you may be able to directly attribute visits to a particular marketing exercise.
Another useful statistic to keep your eye on is 'Top Exit Pages' - this tells you which pages your visitors are looking at before they either close their browser or go elsewhere. This report can be useful for identifying weaker pages on your website for which you may want to review and improve the existing content.
If you have any questions regarding your Google Analytics account, please let me know.
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SEO Tip - Start a Blog!
Search engines love websites with frequently updated content, and adding a blog to your website that you can post to yourself is by far the easiest way to achieve this.
You can either setup the blog on a separate blog-style page (like the JAH WD Blog) or you can integrate the blog's content with your existing website template. You could for example list the most recent headlines in a box on your home page and this would automatically update whenever you post a new entry to your blog.
Please don't hesitate to contact us if you need any help or advice with regards to setting up your own blog.
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Boost Traffic with Google Adwords
If you're looking for a quick way to boost targeted traffic to your website, you may want to consider advertising on Google with Google Adwords.
You could see your advert on the 1st page listed under 'Sponsored Links' and the best bit is that you only have to pay if someone actually clicks on your advert! This means you only pay for targeted leads who are interested in your business. The cost per click varies depending on how popular the advert's keywords are, but you can easily budget your advertising costs by setting a maximum spend per day and using a top-up account (like a mobile phone) so you never get any nasty surprise bills.
If you are interested in setting up Google Adwords and would like further advice plus a money off voucher (for new customers only), please let me know.
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E-mail Marketing
Finally, if you like this newsletter and think your business could benefit from e-mail marketing, please get in touch for a free estimate of cost with absolutely no obligation.
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